Air purifiers sell at ₹472.2 crore a year on Amazon India in season. Indian brands take 10.1%

The measure

Sales on Amazon India: the "bought in past month" figure at its lower bound, times the product-page price, times twelve. The past month is October, so this is the in-season rate, not a year's total. Read on 2 November 2026, early in the smog season and before Diwali. Search interest is Google Trends, which is relative and never a count.

Room purifiers sell at ₹472.2 crore a year at October's rate, 33,500 units a month, 96.1% of everything on the shelf. With masks, car purifiers and air quality monitors the shelf is ₹491.2 crore.

The season

Google searches for "air purifier", mean weekly interest by month over five years, against June. November is 6.8 times June across India and 20.7 times in Delhi. Every season since 2021 has peaked between 30 October and 17 November.

The season is also growing. Interest from October to January was 5.7 times higher in 2025 than in 2021. This season has not peaked yet: the last four weeks average 16.5, against 17.5 in the same weeks of 2025. By state over twelve months, with Delhi at 100: Delhi 100, Haryana 64, Chandigarh 23, Uttar Pradesh 23, Maharashtra 19.

What the shelf sells

Masks are 34.8% of the units and 1.8% of the money, bought by the pack at a median ₹324. Beside the shelf and not in it, replacement filters sell ₹18.6 crore a year at the same rate, led by Coway's and Philips's own. A purifier is a filter subscription that the buyer renews by hand.

Who sells room purifiers

Coway leads on one product. The Coway Airmega 150 sold 6,000+ last month at ₹14,999: ₹108.0 crore a year, 22.0% of the whole shelf and most of Coway's ₹140.1 crore. Philips spreads its ₹108.9 crore over 9 listings. By units, Coway is first, then Honeywell, whose best seller is a ₹5,149 purifier, then Philips.

Foreign brands take 88.7% of room-purifier money and Indian brands 10.1%, nearly all of it Qubo, from Hero Electronix. Eureka Forbes, the best-known Indian name in water purifiers, takes 0.1%. Indian D2C brands take 1.3% of the whole shelf, up to 4.4% if every brand whose owner we have not confirmed is D2C; they lead only car purifiers. The Korean brands are the dearest at ₹14,999 at the median; Qubo sells at ₹8,990, under every foreign group. Honeywell is a licensed brand in India and Philips home appliances are made by Versuni; both are counted by the name the buyer sees.

45.0% of room-purifier money, and 51.0% of the listings that sell, are on listings whose product page says made in China. Korea is 28.7%, all Coway and Cuckoo; India is 3.4%. Masks are the opposite: 74.8% of mask money is on listings made in India.

Where the air is worst, the purifier shelf is thin

Connaught Place in Delhi shows 4 room purifiers, fewer than every other store except Koramangala, and none from Philips, Xiaomi, Honeywell or Coway. It shows the most masks of any store, 21. Banjara Hills shows 15 room purifiers from 5 brands. Blinkit marks no product as sold out in any store, so a purifier missing in Delhi may have been stocked and sold through. We read Delhi again within a week to find out.

On Flipkart, most "air purifiers" are not

Flipkart types 526 listings as "Room Air Purifier" for our searches. 367 of them cost under ₹1,000, and 188 say in the name that they are a humidifier, a mist maker or a diffuser. Above ₹5,000 there are 102, at a median ₹11,446, close to Amazon's. The most listed brands there are Philips (17), Eureka Forbes (8), Qubo (4), Xiaomi (3), Dyson (3). Eureka Forbes is second on Flipkart and barely sells on Amazon. Flipkart shows no sales figure, so this is presence, not money.

What share of the company's sales this is

At October's rate, Qubo's Amazon purifiers equal about 15% of the revenue Hero Electronix announced for its whole Qubo range, which also sells cameras, locks and dashcams. October is a peak month, so the yearly share is lower. Coway and Philips do not report Indian purifier revenue separately.

What we predicted

We wrote down our predictions before we read the shelf. 4 of 8 held.

Method

Amazon India: 24 searches, three pages each, 887 distinct listings, every product page that shows a sales figure opened (229), 134 admitted. The shelf is Amazon's own category: HEPA and portable air purifiers, car purifiers, air quality meters, and pollution masks and respirators. Surgical masks, riders' face covers, humidifiers, air fresheners and filters are left out. Flipkart: the same 24 searches. Blinkit: five searches in Connaught Place (Delhi), Powai and Bandra West (Mumbai), Indiranagar and Koramangala (Bengaluru) and Banjara Hills (Hyderabad). Every owner is researched by hand. Made in China is the country of origin the product page states. We read this shelf again at the peak of the season and in spring, with the same searches.

The full report, with every table and chart: air purifiers and pollution masks on Amazon India (PDF). If you are building in home appliances or health, book a discovery call.