impuls8 · category intelligence

Your competitors’ shelf, measured.

Who is really in your category, what they charge, how hard they discount, what buyers say and who is advertising against you. Measured from the places people actually buy.

Book a discovery call

Two products

The Mapone-time · where you stand
Who is actually competing — Built from the category itself, not from a list you supply
What each one is worth — Annual scale per brand, from published sales figures
Every price point — Entry, core and premium bands, and the ones nobody occupies
Real discount depth — Median per brand, not the deepest single cut
What buyers reject — Complaint themes, counted, across your competitors
What they advertise — The actual copy, channel and landing page behind the spend
The Monitorrecurring · what changed
Price moves, within the week — Size, direction and date, per product
New launches and quiet exits — Including what disappeared without an announcement
Stock-outs — What is unavailable, and how often
Distribution by neighbourhood — Quick-commerce presence no seller portal shows you
Who entered, who left — The number that says whether a category is forming

Where we read it

India
AmazonFlipkartNykaaMyntraMeeshoAJIOPurplleTiraTata CLiQZeptoBlinkitBrand-owned stores
Middle East
Amazon UAEAmazon Saudi
South East Asia
LazadaWatsonsTokopediaSociollaTikiKonvyHasakiHermo
Korea & Japan
Olive YoungYesStyleRakuten

How it works

  1. 1
    A call

    You tell us the category and the decision behind it. We work out together whether we can answer it.

  2. 2
    Agree the shelf

    The search terms and brands that define your category, signed off in writing and held fixed between readings.

  3. 3
    Map, then Monitor

    The baseline first. Change data starts at the second reading, because a difference needs something to compare against.

Fourteen studies are published in full and free to read, each with its method and limits stated. Judge the method on those first.

Book a discovery call

A few details first, so the call is useful: the category you care about and who you are up against. You pick a time on the next screen.

Describe it however you define it internally — we scope the shelf from the marketplace, not from a taxonomy.