Indian D2C Niche Map
429 niches across 19 categories. Bubble size = number of brands. Click any bubble to open the niche page.
Beauty & SkincareHaircareMakeup & CosmeticsFood & BeverageHealth & WellnessFashion & ApparelFitness & ActivewearFootwearJewellery & AccessoriesElectronics & AudioHome & LivingPersonal CareBaby & KidsPetsStationery & GiftingSexual WellnessTravel & LuggageAuto AccessoriesSustainable & Eco
Scroll to zoom · Drag to pan · Click a category ring to focus it · Click background to resetPinch to zoom · Drag to pan · Tap category ring to focus
The visual map requires a larger screen. Browse niches by category below.
Beauty & Skincare30 niches
Serums & Actives(15)Moisturisers & Creams(3)Sunscreen & SPF(3)Face Wash & Cleansers(6)Face Masks & Exfoliants(2)Toners & MistsEye Care(9)Face OilsAnti-Ageing(2)Body Lotions & CreamsBody Wash & Shower GelsBody Scrubs & ExfoliantsBody Oils(3)Hand & Foot Care(2)Beard Care(7)Men's Face Wash & Skincare(11)Shaving Products(8)Men's Body Care(3)Men's FragrancePerfumes & EDPs(5)Body Mists & Sprays(2)Natural Attars & IttarsRoom & Linen Fragrance(4)Ayurvedic Face Care(24)Herbal & Plant-based(8)Traditional Formulations(2)Flower & Botanical Care(5)Lip Balms & Treatments(2)Intimate Skin Care(4)Sensitive Skin(2)
Haircare22 niches
Anti-Hairfall(5)Dandruff ControlColour Protection(2)Natural & Sulphate-free(15)Kids' Haircare(6)Dry & Damaged Hair(10)Hair Masks & Deep Conditioning(6)Serums & Leave-ins(2)Scalp TreatmentsHair Oils(3)Hair Growth Serums(11)Scalp Care & DetoxAnti-Hairfall SupplementsDermatologist-grade Treatments(2)Gels & Waxes(2)Heat ProtectantsDry Shampoos(2)Sprays & MoussesPermanent Colour(2)Semi-permanent & Temporary(2)Natural & Henna-basedColour Kits & Tools
Makeup & Cosmetics22 niches
Foundation & Concealer(12)Primer & Setting SprayBlush, Bronzer & Highlighter(4)BB & CC Cream(2)ContourMascaraKajal & KohlEyelinerEyeshadowEyebrow Products(13)Lipstick(2)Lip Gloss & Lip OilLip LinerLip Tints & StainsNail Polish & Lacquer(4)Nail Treatments & StrengthenersNail Art & Tools(7)Gel & BuilderBrushes & SpongesMakeup RemoversSetting ProductsMirror & Vanity
Food & Beverage43 niches
Protein Bars & Energy Bars(19)Makhana & Roasted Snacks(17)Chips & Puffs(6)Granola & Muesli(2)Trail Mix & Nuts(9)Healthy Cookies & Biscuits(3)Popcorn(3)Seeds & Seed Mixes(2)Superfoods & Powders(6)Multigrain & Millets(4)Organic Staples(9)Sprouts & Microgreens(3)Specialty Coffee(14)Specialty Tea(6)Cold Brew & RTD Coffee(5)Herbal & Wellness Teas(7)Matcha & Green Tea(8)Filter Coffee(4)Juices & Cold-pressed(5)Energy & Sports Drinks(4)Kombucha & Fermented(4)Immunity Shots(2)Coconut Water & Natural(10)Plant-based Drinks(4)Fresh Dairy & Subscription(10)Plant-based Milk(5)Artisan Cheese & Paneer(4)Yoghurt & Kefir(3)Ghee & Butter(2)Hot Sauces & Chillies(4)Chutneys & Pickles(3)Dressings & Vinaigrettes(5)Nut Butters(8)Jams & Spreads(3)Instant Meals(8)Recipe & Meal Kits(4)Frozen & Ready-to-cook(8)Healthy Ready Meals(2)Artisan Chocolate(6)Indian Sweets & Mithai(13)Baked Goods & Cookies(4)Ice Cream & Frozen Desserts(3)Gifting Sweets
Health & Wellness38 niches
Multivitamins(13)Vitamin D & CalciumOmega & Fatty AcidsImmunity Boosters(2)Antioxidants(2)Iron & B12Whey Protein(19)Plant Protein(5)Mass GainersPre & Post Workout(5)BCAAs & Amino Acids(3)Creatine(2)Adaptogens & AshwagandhaChyawanprash & Classical(2)Herbal Supplements(12)Immunity HerbsDetox & Cleanse(3)Period Care & PMS(3)PCOS & Hormonal Health(5)Prenatal & PostnatalBone & Joint — Women(4)Menopause Support(2)Testosterone & VitalityHair Loss Solutions(3)Men's SupplementsProstate Health(2)Sleep Supplements(4)Stress & Anxiety Support(3)Adaptogens for Calm(3)NootropicsProbiotics(2)Digestive EnzymesFibre & Prebiotics(4)Gut Health Drinks(3)Fat BurnersMeal ReplacementsMetabolism BoostersDetox Teas(2)
Fashion & Apparel29 niches
Tops & Dresses(13)Kurtas & Salwar(5)Trousers & Bottoms(2)Co-ords & Sets(3)Kaftans & Loungewear(3)Casual Shirts & Tees(15)Formal Shirts & Trousers(5)Polos & Basics(2)Overshirts & Jackets(4)Sarees & Dupattas(13)Lehengas & Anarkalis(4)Sherwanis & Kurta Sets(11)Festive Accessories(3)Indo-western(4)Men's Innerwear(10)Women's Innerwear(9)Loungewear & Co-ords(6)Sleepwear(2)Organic Cotton(6)Upcycled & RecycledHandloom & ArtisanNatural Dyes(3)Graphic Tees(5)Hoodies & Sweatshirts(4)Limited Edition Drops(5)Skate & SurfBaby Clothing(6)Toddler & Kids Fashion(3)School & Casual
Fitness & Activewear21 niches
Sports Bras(5)Leggings & TightsShorts & Skirts(2)Training TopsTraining Tees & Tanks(5)Training Shorts & JoggersCompression Wear(3)Track Suits(2)Dumbbells & Weights(3)Resistance Bands & CablesYoga Mats & Props(4)Home Gym Equipment(10)Foam Rollers & RecoveryYoga Clothing(2)Meditation AccessoriesAyurvedic Wellness Tools(3)Acupressure(2)Cricket(7)Football & Running(2)Combat Sports(3)Swimming & Water
Footwear16 niches
Jewellery & Accessories20 niches
Gold Jewellery(25)Diamond & Precious StonePlatinum(2)Silver Jewellery(15)Oxidised JewelleryBeaded & Thread(2)Minimalist(2)Tote & Shoulder Bags(8)Backpacks(5)Wallets & Card HoldersClutches & EveningSling BagsMen's Watches(5)Women's WatchesUnisex & MinimalBeltsScarves & Stoles(2)Hair Accessories(7)Sunglasses(2)Keychains & Charms(5)
Electronics & Audio22 niches
True Wireless (TWS)(10)Wired EarphonesOver-ear & On-earNeckbands(2)Gaming HeadsetsPortable BluetoothHome Audio(5)SoundbarsParty Speakers(2)Smartwatches(4)Fitness BandsSmart RingsHealth Monitors(3)Cases & Covers(3)Chargers & Cables(3)Power Banks(3)Screen Protectors(2)Mounts & Stands(2)Smart Fans & Controllers(8)Smart Bulbs & Lighting(3)Smart Plugs & SwitchesSecurity Cameras
Home & Living31 niches
Mattresses(6)Pillows & Bolsters(3)Bedsheets & Duvet Covers(10)Blankets & Quilts(3)Mattress Toppers(4)Sofas & Seating(5)Beds & WardrobesTables & Study(2)Modular & Storage(6)Kids' Furniture(15)Cookware & Bakeware(10)Tableware & Serveware(5)Kitchen Storage(6)Coffee & Tea Accessories(12)Water Bottles & Flasks(4)Vases & Centrepieces(6)Candles & Diffusers(3)Wall Art & Frames(10)Cushions & Throws(7)Clocks & Mirrors(3)Eco-friendly Detergents(3)Surface Cleaners(3)Dishwash(2)Air FreshenersIndoor Plants & Succulents(5)Planters & Pots(4)Soil, Fertilisers & ToolsSeeds & Grow Kits(9)Table & Floor Lamps(3)String & Decorative Lights(5)Smart Lighting(2)
Personal Care21 niches
ToothpasteToothbrushes (Electric & Manual)(2)Mouthwash & FlossTeeth Whitening(4)Tongue CleanersPads & Tampons(4)Menstrual Cups & Discs(7)Intimate Wash(4)Period UnderwearNatural Deodorants(4)Roll-ons & Sprays(3)Alum & Crystal(2)Perfumed Deodorants(3)Cold-process Soaps(3)Natural Body Wash(7)Shower OilsBath Salts & BombsMen's Shaving (non-beard)(4)Women's ShavingHair Removal Creams(2)Wax & Epilators
Baby & Kids21 niches
Baby Lotions & Oils(16)Rash Creams & PowdersBaby Wash & Shampoo(2)Baby SunscreenStage-wise Baby Food(6)Toddler SnacksBaby SupplementsOrganic Baby Food(6)Feeding Accessories(4)Strollers & Carriers(3)Nursery Essentials(2)Diapering(3)Educational Toys(14)Sensory & MontessoriOutdoor Play(4)Board Games(3)PuzzlesActivity Kits & STEM(6)Books & Flash Cards(5)Art & Craft Kits(3)Learning Subscription Boxes(4)
Pets21 niches
Dog Food — Dry(9)Dog Food — Wet & RawCat FoodPet Treats & Chews(8)Small Animal Food(2)Shampoos & Conditioners(4)Brushes & Grooming Tools(2)Nail Care(4)Dental CareJoint & Mobility(10)Gut Health & Probiotics(5)Skin & CoatCalming & Anxiety(2)VitaminsToys & Enrichment(12)Collars, Leashes & Harnesses(2)Clothing & CostumesFeeders & BowlsBeds & Cushions(6)Crates & CarriersCat Trees & Scratchers
Stationery & Gifting19 niches
Journals & Diaries(8)Planners & Organisers(6)Bullet JournalsSketchbooks(3)Fountain Pens(5)Ballpoints & Rollerballs(2)Pencils & Sketching(2)Pen Sets & Gifting(4)Art Supplies(8)Craft Kits(5)Resin & DIY(2)Candle & Soap Making Kits(7)Custom Print & Engraving(11)Photo Gifts(8)Embroidered & Monogrammed(2)Corporate Gifting(9)Occasion Hampers(3)Festive Boxes(6)Baby & New Parent(3)
Sexual Wellness10 niches
Travel & Luggage14 niches
Auto Accessories15 niches
Car Fresheners & Diffusers(9)Seat Covers & Cushions(4)Steering CoversDashboard AccessoriesDashcams(2)Bluetooth Receivers & Car Audio(9)Phone Mounts & Chargers(2)Parking Sensors(2)Car Wash Products(9)Polish & CoatingInterior CleanersTyre Care(2)Two-wheeler Accessories(8)Helmets & Riding Gear(8)Bike Care Products(4)
Sustainable & Eco14 niches
Bamboo & Natural Fibre Products(12)Compostable Packaging Alternatives(4)Reusable Everyday Products(3)Beeswax Wraps & Natural Storage(3)Shampoo Bars & Solid CareZero-waste Beauty(5)Natural Cleaning(2)Package-free ProductsFashion from Waste(5)Upcycled HomewareRecycled Art & Stationery(7)Organic & Regenerative Brands(5)Plastic-free Food Packaging(2)Upcycled Ingredients
Want the full opportunity breakdown for a niche? Open any bubble or browse by category.