Glutathione in India: do people buy pills or skin products? (October 2026)
Indian buyers spend more on glutathione skin products than on pills: 63.9% of the ₹105.1 crore a year that Amazon India listings naming glutathione sell is skin products, and 36.1% is supplements, according to impuls8's read of 22 October 2026.
Pills or skin products: where the glutathione money goes
| Format | Share of glutathione sales |
|---|---|
| Other skin products (polishes, scrubs, gels) | 31.7% |
| Effervescent tablets | 12.4% |
| Body lotion | 10.8% |
| Capsules | 10.0% |
| Tablets | 8.1% |
| Serum | 8.1% |
| Cream | 4.9% |
| Powder or drink | 4.8% |
| Face wash | 4.6% |
| Soap | 3.8% |
| Gummies | 0.6% |
Listings on Amazon India that name glutathione, 22 October 2026. Format from Amazon's category and the title.
Key figures
- Listings that name glutathione sell at least ₹105.1 crore a year on Amazon India (22 October 2026), 33.9% of the skin brightening shelf we read.
- 63.9% of that money is skin products (serums, creams, lotions, polishes, soaps) and 36.1% is pills, tablets, powders and gummies.
- One listing dominates: NICONI's skin polish takes 31.7% of all glutathione money on its own, at ₹1,389.
- The median glutathione supplement costs ₹899; the median glutathione skin product ₹329.
- Among pills, 45.2% goes to Indian D2C brands, led by HK Vitals; the largest single supplement seller is Carbamide Forte (Indian independent).
The brands that sell glutathione
| Brand | Sells | Share | Sales a year | Median price |
|---|---|---|---|---|
| NICONI | skin | 31.7% | ₹33.3 crore | ₹1,389 |
| Vaseline | skin | 7.8% | ₹8.2 crore | ₹228 |
| Carbamide Forte | pills | 6.6% | ₹6.9 crore | ₹775 |
| HK Vitals | pills | 5.7% | ₹6.0 crore | ₹1,049 |
| Pilgrim | skin | 3.6% | ₹3.8 crore | ₹298 |
| Wellbeing Nutrition | pills | 3.1% | ₹3.3 crore | ₹1,494 |
| YourHappyLife | pills | 3.0% | ₹3.1 crore | ₹1,383 |
| Dermatouch | skin | 2.9% | ₹3.1 crore | ₹137 |
| mCaffeine | skin | 2.9% | ₹3.1 crore | ₹332 |
| CHICNUTRIX | pills and skin | 2.9% | ₹3.1 crore | ₹985 |
impuls8 tracks Indian skincare and supplement brands with prices, launch dates and search trend. Compare the glutathione sellers side by side before you pick a format.
Open beauty and skincare on impuls8 →What this means for a new glutathione brand
The buyer reaches for a skin product first. Skin products take 63.9% of the money at a lower price; pills take 36.1% at a higher one. Without the one NICONI listing, skin products take 47.1% and pills 52.9%, so the format question is open, not settled.
Related
How we measured
Sales on Amazon India: the "bought in past month" figure at its lower bound, times the product-page price, times twelve, for every badged listing under Beauty › Skin Care and Bath & Body and Health & Personal Care › Diet & Nutrition that the searches returned. Read 22 October 2026, during Amazon's festive sale. A listing counts as glutathione when its title names it. Format comes from Amazon's own category.
Questions people ask
Do people in India buy glutathione pills or creams?
Mostly skin products: 63.9% of glutathione sales on Amazon India are serums, creams, lotions, polishes and soaps, and 36.1% are pills, tablets, powders and gummies, according to impuls8's read of 22 October 2026.
Which glutathione brand sells the most in India?
On Amazon India, NICONI sells the most, with 31.7% of glutathione sales from one skin polish listing. Among supplements, Carbamide Forte leads.
How much does glutathione cost in India?
The median glutathione supplement on Amazon India costs ₹899, and the median glutathione skin product ₹329 (22 October 2026).
How big is the glutathione market on Amazon India?
Listings that name glutathione sell at least ₹105.1 crore a year on Amazon India, measured by impuls8 on 22 October 2026.
Source: impuls8 (impuls8.com), Amazon India glutathione and skin brightening shelf read, 22 October 2026.
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