Best magnesium supplement brands in India: who sells the most on Amazon (November 2026)
Magnesium supplements sell at least ₹86.3 crore a year on Amazon India, according to impuls8's read of 4-5 November 2026; Carbamide Forte leads with 15.2%, and 20 of 63 brands sell ₹1 crore or more.
Who sells the most magnesium supplements on Amazon India
| Brand | Owner | Share | Sales a year | Listings | Median price |
|---|---|---|---|---|---|
| Carbamide Forte | Indian independent | 15.2% | ₹13.2 crore | 8 | ₹499 |
| Wellbeing Nutrition | D2C, acquired | 14.9% | ₹12.8 crore | 3 | ₹1,357 |
| Tata 1mg | Indian corporate | 11.5% | ₹9.9 crore | 5 | ₹375 |
| HealthyHey | Indian corporate | 9.1% | ₹7.8 crore | 3 | ₹626 |
| Ace Blend | Indian D2C | 5.8% | ₹5.0 crore | 1 | ₹699 |
| HK Vitals | Indian D2C | 5.1% | ₹4.4 crore | 2 | ₹564 |
| Naturaltein | Indian D2C | 4.5% | ₹3.9 crore | 1 | ₹359 |
| MuscleBlaze | Indian D2C | 2.8% | ₹2.4 crore | 3 | ₹799 |
| Miduty | Indian D2C | 2.3% | ₹2.0 crore | 1 | ₹839 |
| Doctor's BEST | Multinational | 2.1% | ₹1.8 crore | 2 | ₹2,712 |
Share of magnesium supplements sales on Amazon India, 4-5 November 2026. Sales are a floor.
impuls8 tracks 74 brands in vitamins and supplements, with prices, launch dates and search trend for each. Use it to see who else is in the niche before you commit.
Open vitamins and supplements on impuls8 →Key figures
- Magnesium supplements sell at least ₹86.3 crore a year on Amazon India (4-5 November 2026).
- 63 brands sell magnesium supplements there, and 20 of them sell ₹1 crore or more a year.
- Carbamide Forte leads with 15.2%; the top three brands hold 41.6%.
- Indian D2C brands take 35.3% of the money.
- The median listing costs ₹626.
- Google search interest in magnesium over the last 52 weeks is 1.27 times the 52 weeks before.
- D2C brands' own stores launched 17 magnesium products in 2024, 42 in 2025 and 49 in 2026 to date.
Is magnesium still open for a new brand?
On this read, magnesium is open: no brand holds a quarter of the money, the top three hold under half, and 20 brands already sell ₹1 crore or more. Search interest is rising (1.27 times last year).
Who owns the shelf
| Owner group | Share of sales |
|---|---|
| Indian D2C | 35.3% |
| Indian corporate | 20.5% |
| Indian independent | 17.9% |
| D2C, acquired | 15.2% |
| Multinational | 6.4% |
| Owner not confirmed | 3.8% |
| Indian pharma | 1.1% |
Which formats sell
| Format | Share of sales | Listings |
|---|---|---|
| Tablet | 57.0% | 67 |
| Capsule | 38.1% | 37 |
| Gummy | 3.1% | 4 |
| Powder | 1.0% | 7 |
| Effervescent | 0.7% | 2 |
See Carbamide Forte on impuls8: category, price range, search trend and the brands it competes with.
Carbamide Forte on impuls8 →Related
How we measured
Sales on Amazon India: the "bought in past month" figure at its lower bound, times the product-page price, times twelve, for every listing Amazon showed for 70 supplement searches that carried a sales badge. Read 4-5 November 2026, in the week of Diwali. Ingredient is Amazon's own category for the listing. Listings with no badge are not counted, so every figure is a floor. Protein is a separate shelf and is not included.
Questions people ask
Which magnesium supplement brand sells the most in India?
On Amazon India, Carbamide Forte sells the most magnesium supplements, with 15.2% of sales, followed by Wellbeing Nutrition (14.9%) and Tata 1mg (11.5%), according to impuls8's read of 4-5 November 2026.
How big is the magnesium supplement market on Amazon India?
At least ₹86.3 crore a year across 63 brands, measured by impuls8 from Amazon's "bought in past month" figures on 4-5 November 2026.
Is the magnesium supplement market in India crowded?
63 brands sell magnesium supplements on Amazon India and 20 sell ₹1 crore or more a year. The leader holds 15.2% and the top three 41.6%, so on impuls8's read the shelf is open.
How much do magnesium supplements cost in India?
The median magnesium listing on Amazon India costs ₹626 (4-5 November 2026).
Source: impuls8 (impuls8.com), Amazon India supplements shelf read, 4-5 November 2026.
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