Best collagen supplement brands in India: who sells the most on Amazon (November 2026)
Collagen supplements sell at least ₹60.5 crore a year on Amazon India, according to impuls8's read of 4-5 November 2026; Wellbeing Nutrition leads with 23.2%, and 10 of 57 brands sell ₹1 crore or more.
Who sells the most collagen supplements on Amazon India
| Brand | Owner | Share | Sales a year | Listings | Median price |
|---|---|---|---|---|---|
| Wellbeing Nutrition | D2C, acquired | 23.2% | ₹14.0 crore | 6 | ₹1,745 |
| HK Vitals | Indian D2C | 16.7% | ₹10.1 crore | 13 | ₹849 |
| YourHappyLife | Indian D2C | 8.3% | ₹5.0 crore | 4 | ₹2,080 |
| Nutrova | Indian D2C | 7.9% | ₹4.8 crore | 3 | ₹2,575 |
| Carbamide Forte | Indian independent | 6.7% | ₹4.0 crore | 6 | ₹686 |
| OZiva | D2C, acquired | 6.5% | ₹4.0 crore | 8 | ₹869 |
| CHICNUTRIX | Indian D2C | 3.6% | ₹2.2 crore | 2 | ₹1,149 |
| Isopure | Multinational | 3.4% | ₹2.0 crore | 1 | ₹1,699 |
| HealthyHey | Indian corporate | 3.0% | ₹1.8 crore | 4 | ₹1,060 |
| INJA Wellness | Indian D2C | 2.1% | ₹1.3 crore | 3 | ₹950 |
Share of collagen supplements sales on Amazon India, 4-5 November 2026. Sales are a floor.
impuls8 tracks 74 brands in vitamins and supplements, with prices, launch dates and search trend for each. Use it to see who else is in the niche before you commit.
Open vitamins and supplements on impuls8 →Key figures
- Collagen supplements sell at least ₹60.5 crore a year on Amazon India (4-5 November 2026).
- 57 brands sell collagen supplements there, and 10 of them sell ₹1 crore or more a year.
- Wellbeing Nutrition leads with 23.2%; the top three brands hold 48.2%.
- Indian D2C brands take 42.3% of the money.
- The median listing costs ₹909.
- D2C brands' own stores launched 21 collagen products in 2024, 43 in 2025 and 34 in 2026 to date.
Is collagen still open for a new brand?
On this read, collagen is open: no brand holds a quarter of the money, the top three hold under half, and 10 brands already sell ₹1 crore or more.
Who owns the shelf
| Owner group | Share of sales |
|---|---|
| Indian D2C | 42.3% |
| D2C, acquired | 30.0% |
| Owner not confirmed | 10.1% |
| Indian independent | 7.2% |
| Indian corporate | 5.3% |
| Multinational | 5.1% |
Which formats sell
| Format | Share of sales | Listings |
|---|---|---|
| Powder | 85.8% | 76 |
| Tablet | 9.1% | 18 |
| Liquid | 2.0% | 4 |
| Capsule | 1.6% | 6 |
| Gummy | 1.0% | 3 |
| Effervescent | 0.2% | 3 |
See Wellbeing Nutrition on impuls8: category, price range, search trend and the brands it competes with.
Wellbeing Nutrition on impuls8 →Related
How we measured
Sales on Amazon India: the "bought in past month" figure at its lower bound, times the product-page price, times twelve, for every listing Amazon showed for 70 supplement searches that carried a sales badge. Read 4-5 November 2026, in the week of Diwali. Ingredient is Amazon's own category for the listing. Listings with no badge are not counted, so every figure is a floor. Protein is a separate shelf and is not included.
Questions people ask
Which collagen supplement brand sells the most in India?
On Amazon India, Wellbeing Nutrition sells the most collagen supplements, with 23.2% of sales, followed by HK Vitals (16.7%) and YourHappyLife (8.3%), according to impuls8's read of 4-5 November 2026.
How big is the collagen supplement market on Amazon India?
At least ₹60.5 crore a year across 57 brands, measured by impuls8 from Amazon's "bought in past month" figures on 4-5 November 2026.
Is the collagen supplement market in India crowded?
57 brands sell collagen supplements on Amazon India and 10 sell ₹1 crore or more a year. The leader holds 23.2% and the top three 48.2%, so on impuls8's read the shelf is open.
How much do collagen supplements cost in India?
The median collagen listing on Amazon India costs ₹909 (4-5 November 2026).
Source: impuls8 (impuls8.com), Amazon India supplements shelf read, 4-5 November 2026.
Free account
See this for the niche you’re weighing
impuls8 tracks 3,500+ Indian D2C brands across 20 categories, and reads the shelves where they sell.
Start free — track your niche →No card. Google sign-in, 10 seconds.