Best creatine brands in India: who sells the most on Amazon (November 2026)
Creatine sells at least ₹44.2 crore a year on Amazon India, according to impuls8's read of 4-5 November 2026; Wellcore leads with 31.6%, and 7 of 27 brands sell ₹1 crore or more.
Who sells the most creatine on Amazon India
| Brand | Owner | Share | Sales a year | Listings | Median price |
|---|---|---|---|---|---|
| Wellcore | Indian D2C | 31.6% | ₹14.0 crore | 6 | ₹549 |
| MuscleBlaze | Indian D2C | 27.3% | ₹12.1 crore | 7 | ₹949 |
| Optimum Nutrition | Multinational | 9.5% | ₹4.2 crore | 3 | ₹479 |
| Tata 1mg | Indian corporate | 8.9% | ₹4.0 crore | 1 | ₹471 |
| GNC | Multinational | 3.8% | ₹1.7 crore | 6 | ₹422 |
| Nutrabay | Indian D2C | 3.1% | ₹1.4 crore | 2 | ₹349 |
| Carbamide Forte | Indian independent | 2.5% | ₹1.1 crore | 3 | ₹474 |
| Isopure | Multinational | 2.2% | ₹1.0 crore | 1 | ₹819 |
| NAKPRO | Owner not confirmed | 1.5% | ₹0.7 crore | 3 | ₹239 |
| TrueBasics | Indian D2C | 1.5% | ₹0.6 crore | 1 | ₹599 |
Share of creatine sales on Amazon India, 4-5 November 2026. Sales are a floor.
impuls8 tracks 74 brands in vitamins and supplements, with prices, launch dates and search trend for each. Use it to see who else is in the niche before you commit.
Open vitamins and supplements on impuls8 →Key figures
- Creatine sells at least ₹44.2 crore a year on Amazon India (4-5 November 2026).
- 27 brands sell creatine there, and 7 of them sell ₹1 crore or more a year.
- Wellcore leads with 31.6%; the top three brands hold 68.5%.
- Indian D2C brands take 68.4% of the money.
- The median listing costs ₹475.
- Google search interest in creatine over the last 52 weeks is 1.22 times the 52 weeks before.
- D2C brands' own stores launched 27 creatine products in 2024, 59 in 2025 and 88 in 2026 to date.
Is creatine still open for a new brand?
On this read, creatine is contested: the top three hold 68% of the money. Search interest is rising (1.22 times last year).
Who owns the shelf
| Owner group | Share of sales |
|---|---|
| Indian D2C | 68.4% |
| Multinational | 15.5% |
| Indian corporate | 8.9% |
| Owner not confirmed | 3.2% |
| Indian independent | 2.8% |
| D2C, acquired | 1.2% |
Which formats sell
| Format | Share of sales | Listings |
|---|---|---|
| Powder | 99.1% | 58 |
| Tablet | 0.9% | 1 |
Related
How we measured
Sales on Amazon India: the "bought in past month" figure at its lower bound, times the product-page price, times twelve, for every listing Amazon showed for 70 supplement searches that carried a sales badge. Read 4-5 November 2026, in the week of Diwali. Ingredient is Amazon's own category for the listing. Listings with no badge are not counted, so every figure is a floor. Protein is a separate shelf and is not included.
Questions people ask
Which creatine brand sells the most in India?
On Amazon India, Wellcore sells the most creatine, with 31.6% of sales, followed by MuscleBlaze (27.3%) and Optimum Nutrition (9.5%), according to impuls8's read of 4-5 November 2026.
How big is the creatine market on Amazon India?
At least ₹44.2 crore a year across 27 brands, measured by impuls8 from Amazon's "bought in past month" figures on 4-5 November 2026.
Is the creatine market in India crowded?
27 brands sell creatine on Amazon India and 7 sell ₹1 crore or more a year. The leader holds 31.6% and the top three 68.5%, so on impuls8's read the shelf is contested.
How much does creatine cost in India?
The median creatine listing on Amazon India costs ₹475 (4-5 November 2026).
Source: impuls8 (impuls8.com), Amazon India supplements shelf read, 4-5 November 2026.
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